A Dutch city has become the first in the world to ban advertisements in public places for holiday flights.
From 2024, ads relating to fossil fuel products and services will be barred from being displayed in public places in Haarlem.
That means any billboards on buses, shelters and screens promoting air travel and non-electric cars will be barred, as the city moves to address the climate crisis.
As part of the changes, Haarlem will also be to be the first city in the world to ban adverts for meat.
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The UN says livestock is responsible for 14.5% of global greenhouse gases, including methane, while other studies have revealed the production of meat worldwide causes twice the pollution of production of plant-based foods.
With a population of around 160,000, Haarlem is the second Dutch city to tackle the climate issue; in 2021, Amsterdam became the world’s first city to ban high-carbon adverts on its metro system, which included advertisements promoting flights and fossil fuelled cars.
The ban in Haarlem can’t come into effect until 2024, due to the number of existing advertising contracts which need to be completed.
Elsewhere, France enforced a ban last month on advertising for fossil fuels, such as gasoline and diesel.
Other countries are also looking at bans on advertising fossil fuel related products such as in the UK, Australia, Canada and the EU.
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