Redefine Meat of Rehovot is partnering with plant-based meat manufacturer and distributor MeEat to bring Redefine’s New-Meat to restaurants across Finland.
“MeEat has been working in the meat industry for over 25 years, so we pride ourselves in knowing meat inside out. What Redefine Meat has achieved with its new technology is incredible – a level of taste and texture that doesn’t compromise on the meat-eating experience,” said Mikko Karell, CEO of MeEat.
“For us, New-Meat bridges a gap in our product portfolio by enabling us to address Finland’s high-end culinary scene with a premium product for the first time, which will help to further accelerate the country’s transition to plant-based.”
The first restaurant to serve Redefine Meat’s Beef Flank steak in Finland will be Emo, a European-cuisine restaurant in Helsinki.
Executive Chef Niko Suomalainen said: “It is exciting to expand our plant-based menu to address a growing appetite for meat alternatives. When we were introduced to Redefine Meat’s steak products, we were taken aback by the level of meat-like texture and taste. We believe that our customers will enjoy it as much as we do.”
Since its commercial launch at the end of last year, New-Meat is now available in over 500 restaurants, hotels and other foodservice locations across Israel and eight European countries including the UK, Germany and The Netherlands.
Using breakthrough technologies ranging from material science to additive manufacturing and artificial intelligence, all Redefine Meat products – including minced meat products and premium whole-muscle cuts — are made from non-GMO plant-based ingredients. They contain no cholesterol, and do not use any animal or animal by-products.
Abigail Klein Leichman is a writer and associate editor at ISRAEL21c. Prior to moving to Israel in 2007, she was a specialty writer and copy editor at a major daily newspaper in New Jersey and has freelanced for a variety of newspapers and periodicals since 1984.

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