HOLLAND TWP. — After the long Labor Day weekend, fall seems to be in the air. With that comes the annual opening of Holland’s Halloween Store.
Located at 3530 W. Shore Drive in Holland Township, the Halloween Store opened its doors to customers Thursday, Sept. 1, following several weeks of set up by store employees.
Kim Saviano, manager of the store, said the process starts in mid-August, setting up tables and displays — and it continues even after the store officially opens.
“We normally set up the store by category, often starting with the men’s and women’s costumes,” Saviano said. “We have a specific layout of how the store is supposed to look and that includes costumes and accessories. This year, we had a good majority of the store set up — so, once we had the cash registers up, we opened.”
What’s popular this year? Saviano and other employees said the hype depends on what’s hot in movie theaters and television shows. For children, Marvel costumes and princess costumes are always bestsellers, along with classics like Super Mario, witch costumes and cat costumes.
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For adults, costumes range from witches and cats all the way to Purge and Michael Meyers masks — plus more family-oriented costumes.
While the store is smaller than last year, when it was located in the former Art Van Furniture off Felch Street, customers can still find all their Halloween favorites — including realistic masks, costumes, accessories and more.
The store has plenty of extra merchandise, which will be used for continuous restocking over the next few months.
“It’s definitely going to pick up as we head into October and I expect our staff to nearly double to serve customers,” Saviano said.
The store is currently open 11 a.m.-8 p.m. Mondays-Saturdays and noon-5 p.m. Sundays. Those hours will expand in the coming weeks. The store will remain open until Nov. 2.
— Austin Metz is a former Holland Sentinel reporter.


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